Taht: Separate company, separate destiny, separate mission, separate vision. Levoranta: We’re definitely focusing in, very much. What was some of the thinking there? Is Rovio narrowing down its focus? Kati Levoranta: Most of the movie revenue will come in this year, 2017-2018. GB: The movie revenue, is it materializing just yet? Do you have more coming in? Both through scale and through KPI (key performance indicators) improvements. Taht: Right, accelerating through live operations and through user acquisition. GB: Some of the games are holding up, and even accelerating. I don’t want to make many forward-looking statements here, but the upswing and the growth happened across the year. It’s a gradual upswing throughout the year, which happened in our top performing games in the portfolio. This industry is all about sweating the details, all about running the marathon every day. ![]() If you look at the turnaround from a more micro level, an individual game level, it was by no means one silver bullet. Then it clicked, I guess, is the way to capture what then happened in 2016. ![]() We made changes in the organization, both in 20, to lead to an increased focus in 2016. Wilhelm Taht: Last year’s success is by no means a result of last year alone. How long before one of your games really turned the corner? I wonder how long the whole turnaround was in the making.
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